Class 03
AI marketing for small business
You post and advertise without knowing who is actually buying, or what to say to them.
You leave with
A clear picture of who buys from you, one message ready to send, and what to ask them.
What we work on
- Who pays you, and the reason they chose you
- One campaign you can send this week
- The questions that separate a buyer from a browser
The two hours
Minute by minute.
Nobody talks at you for two hours. Here is where every minute goes.
Your last 20 paying customers into one sheet, on screen. Most people have never seen their own customers in one place.
We sort three ways: by amount paid, by how fast they decided, by whether they came back. Three different customers usually win those three sorts.
We pull the exact sentences people wrote before they knew what you sell. It is almost never the language on your website.
Your contacts split into three lists: send now, ask first, do not send. This comes before you write anything, on purpose.
One short message to one named group, using their words. Then the swap test, out loud, in front of the room.
The five questions that separate a buyer from a browser, tested against a real inquiry you lost. Then you book the slot to send.
This is for you if
- The cleaning company owner boosting Facebook posts and getting homeowners, while his money comes from monthly office contracts.
- The bookkeeper whose referrals all came from one accountant, who retired in March.
- The translator running ads to a general audience and getting 'what is your per-word rate', while her best work is regulated pharmaceutical documentation.
It is not for you if
- Anyone wanting a machine that sends thousands of cold emails. US law would let you — CAN-SPAM is opt-out, not opt-in — and it is still the wrong build. Bulk sending from the domain you invoice on is how your invoices start landing in junk. This class will not build one.
- Anyone who has not been paid by a customer yet. The whole class runs on your own invoice history. Come back at eight or ten customers.
Bring this with you
- Your last 20 paying customers — invoices, a bank export, or a QuickBooks, Xero or Stripe export. A photo of paper invoices is fine.
- What each one actually paid. The money that landed, not the amount you quoted.
- Your last 30 inquiries, won and lost, in their own words. Plus any note on why the lost ones said no.
- Your last 10 posts or ads, with whatever numbers you have — even if that is 'no replies'.
Have these open
- A spreadsheet. Google Sheets or Excel. Nothing else.
- A free ChatGPT or Claude account. Your email, open.
- If your customer records are confidential, replace the names with Customer 1 to 20 before you arrive. We only need the pattern, never the name.
One seat
$199 after September 12
Live, 25 people maximum. Full refund any time before it starts.
All four classes
Cheaper than four single seats, taken in any order.
Private session
Just you and Uvin, on your own files, with nobody watching.
Questions
About this class.
I only have eight customers, not twenty. Can I come?
Yes. Bring all eight. The pattern is thinner and the class will say so out loud. Eight rows of real money still beat a guess. Under about five, wait.
My records are bank statements, not invoices.
Fine. Bring the export or a photo. The first block is fifteen minutes of typing twenty rows.
Do we set up ads in this class?
No, and no money is spent. Ads mostly fail because they are aimed at the wrong people with the wrong words. This fixes the aim and the words first.
Can I use a list I bought, or scraped from LinkedIn?
A bought list is not against the law here — CAN-SPAM (15 U.S.C. §7701) lets you email a stranger, provided the header is honest, the message says it is an ad, your postal address is on it, and you honor an opt-out within ten business days. It will still cost you more than it returns: stale addresses, spam complaints against your own domain, and your invoices in junk behind them. Scraping is a different matter. Addresses harvested from a website are an aggravated violation under 15 U.S.C. §7704(b)(1), and scraping LinkedIn breaks the user agreement you accepted. We build the list from people who have already paid you.
My customers are consumers, not businesses. Does that change it?
For email, no. CAN-SPAM treats a consumer address and a business one the same, which surprises people who have read European advice. Where it changes is texting and calling: the TCPA (47 U.S.C. §227) wants prior express written consent before a marketing text, and it is enforced by consumers with a statutory damages figure per message. The class covers both, and we build the email one.
Not sure it is the right one
Describe your week instead.
Tell me the job you repeat and I will say which class fits, or that none of them do.